Store of the future: new Maintel solution allows retailers to combine smart camera technology with in-store data analytics to transform the shopping experience

The solution allows retailers to capture facial awareness, demographic and footfall data in-store and use the intelligence gained to:

• plan and adapt store layout based on who is using the store, where they go, what products interest them and how it affects their mood
• develop personalised offers to consumers by being able to see how the consumer travels around the store and offers promotions related to the products they are most interested in
• identify suspicious activity by monitoring unusual behaviour or dress which may indicate possible malicious motivations such as shop lifting

It can also be used to monitor in-store occupancy levels, verify customer age, check that store layouts meet with designed shopping hour criteria, and track social distance spacing. Acting on this data to adapt store layout and reduce over-crowding can provide reassurance to employees and consumers that the retailer is taking the necessary steps when it comes to its duty of care in a COVID19 world.

In addition, the solution can be installed in distribution centres, alerting managers if employees are not properly equipped with protective equipment such as PPE or hard hats for example, or adhering to social distancing rules.

The solution is based on Cisco’s Meraki MV Smart Camera and EveryAngle’s computer vision applications and includes design, implementation and ongoing support.

• Cisco’s Meraki MV Smart Camera is easy to deploy, configure and manage with Maintel providing advice on where best to install in-store to gain the most valuable insights.
• EveryAngle’s computer vision applications are designed to take camera data such as consumers’ age, gender, mood, and in-store journey and provide insights into footfall, dwell times, suspicious person detection, PPE detection, customer waiting times and turn it into actionable insights that retailers can use to develop their in-store experience.

James Mingard, Head of Retail at Maintel, commented:  

“Our solution will help retailers intelligently deal with social distancing issues now, while also enabling them to put the building blocks in place to build the stores of the future.

“Online retailers have been able to gain deep insights into how their shoppers interact with their brand online and have seen huge success by using these insights to deliver personalised experiences. But, what a consumer does when they actually step foot in-store remains somewhat of a mystery. Using smart camera technology to capture visual data to understand in-store shopping behaviours, and even mood, has the potential to transform the shopping experience and provides retailers with the tools to drive footfall back in store.”

For more information about our retail solutions, please visit www.maintel.co.uk/industries/retail/   To learn more about how smart camera technology can help retailers better understand their customers shopping habits instore, why not join our forthcoming webinar on Thursday 28 May at 11.00 -12.00. To view the full agenda click here or use the link here to secure your place.

ENDS

About Maintel 

Maintel is a cloud and managed services company with a focus on communications. Its people are experienced, trusted technology advisors, who improve their clients’ organisations through digital transformation.  

Founded in 1991, Maintel has a proven track record of delivering communications solutions and services to both the private and public sector. In that time, the company has gained the expertise to solve the challenges associated with digital initiatives, and its managed services approach ensures clients realise the full value of their technology.  

This is achieved by specialising in three key pillars of digital transformation: making organisations more effective, efficient, and collaborative with digital workplace solutions; allowing organisations to acquire, develop, and retain more business by using technology to create more meaningful customer experiences through outstanding service; ensuring organisations’ employees, customers, and partners always have seamless access to their data and applications through reliable, secure connectivity.  

Ongoing growth of Maintel’s cloud and managed services offerings continues to allow the company to keep supporting the increasing demands of the market. 

Please visit www.maintel.co.uk for more information.